Remember in 2019 when Tesla flopped with its product launch? Here is how the story goes.
In 2019, Tesla was gearing up to launch its Cyber truck to the world audience. The Cyber truck was advertised to be bulletproof – so obviously during the demo, the claim was tested. A steel ball was thrown at the Cyber truck and bam!
The window broke!
Now whose fault is it exactly? Is it the company’s fault? Or the organizer’s fault for never checking it before the demo? We’ll never know. But what we know is that this is definitely not how you do a product launch!
Product launches have become a crucial part of any brand building. Businesses are competing in the market to come up with the most successful product launches so that they capture the attention of their audience.
This is why your company must know how to plan a product launch event the right way!
In the simplest terms, product launches are events that are designed to debut a product and promote it to the perfect audience. It can be either just one event or a series of activities that lead up to the final, grand reveal.
Apart from product launch events, brand launches are also gaining popularity among investors. Similar to product launches, a brand launch is all about introducing your brand and business to the world.
The main purpose of having an effectively planned product launch event is to build the hype for a product and boost the brand’s visibility as well. A well-planned launch can boost your brand into stardom and reach the right customers, investors, and audience.
Post- Covid , hybrid and virtual product launch events have gained traction. Mainly, there are three types of product launches – in-person, virtual, and hybrid.
The best way to do this is to tease the product before the main launch through several steps – this can include videos, ads, and giveaways.
Broadcasting the virtual event can also be a great option for a wider reach. A virtual product launch can be an extraordinary event if you know how to pull it off right!
The venue should depend on the ease of accessibility and its style – you can look at different options like modern, outdoors, historic, etc. It all depends on your brand image and the product’s theme.
As for the general theme, it depends on the goal of the event, the type of audience, and the brand image. Personalized experiences and promotions can help you score better with your audience.
Often, businesses invite investors, business partners, and other competing brands to their product launch events. Apart from this, you can also make it a public event, inviting customers and consumers – it all depends on your product. You can also consider free demonstrations at the launch event which will attract a larger audience.
Press, media, and influencers are also crucial to a product launch event. The media will help in promoting the event and reach a wider audience.
Decide on the main objectives of your product launch so that you will have some insights on how to plan the event.
To decide whether your launch event was a success, analyze responses and feedback based on the objectives. This will give you a clear idea on how successful the launch event was.
What is Product Launch Event?
![product launch event](https://www.rmgmileage.com/wp-content/uploads/2024/02/product-launch-event-300x169.jpg)
Types of Product Launch Events
![Types of Product Launch Events](https://www.rmgmileage.com/wp-content/uploads/2024/02/Types-of-Product-Launch-Events-300x169.jpg)
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In-person product launch
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Virtual product launch
![Virtual product event](https://www.rmgmileage.com/wp-content/uploads/2024/02/Virtual-product-event-300x169.jpg)
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Hybrid launch
Here are some Famous Product Launch Event Examples
![Launch new products examples](https://www.rmgmileage.com/wp-content/uploads/2024/02/Launch-new-products-300x169.jpg)
Every Apple Launch. Ever.
From the graphics to the music to the visuals and the storytelling, Apple got everything covered. Every Apple product launch video on YouTube has millions of views – all thanks to efficient event planning and execution.Google Glass Launch
The 2012 Google Glass Launch is definitely an experience to remember. The demonstration was done by the team – by skydiving onto the roof of Moscone Center. Now, this is one way to make your audience remember your product!IKEA’s AR App
IKEA is a brand that does not need much convincing. But with their Catalog Launch in 2014, IKEA managed to impress customers all over the world. With this AR app, you can see how a piece of furniture would fit in your living or office space!How to Organize a Product Launch Event
One thing that people need to understand about product launch events is this – while the main event is all about promotion, there are many other promotional events to be organized beforehand.- Choosing Theme and Venue
- Deciding on the Audience and Guests
- Promotion in Social Media
- Follow-ups and Feedback
![How do you Organize an Event for a product launch infographic](https://www.rmgmileage.com/wp-content/uploads/2024/02/How-do-you-Organize-an-Event-for-a-product-launch-infographic-120x300.jpg)
1. Choosing Theme and Venue
You might wonder why choosing the right theme or venue might be crucial, but these are things that set the tone of your brand, business, and product. The theme and venue will greatly influence your audience’s opinion of the product and its performance.![Choosing venue and themes](https://www.rmgmileage.com/wp-content/uploads/2024/02/Choosing-venue-and-themes-300x169.jpg)
2. Deciding on the Audience and Guests
Now, it is time to decide on who will comprise the audience. Product launch event planning is not just about the event, the venue, or the product, but it is also about how you market the product to the right audiences.![Target Audience](https://www.rmgmileage.com/wp-content/uploads/2024/02/Target-Audience-300x169.jpg)
3. Promotion in Social Media
Promotion strategy usually consists of multiple layers, including traditional marketing channels. But the easiest way to promote is through social media – promotional videos, ads, and hashtags are some ways to promote. As for the social media promotion, you can either choose to do it by yourself, or seek the help of influencers and boost the visibility of your product launch. First, focus on creating hype around your product. Work on videos, teasers, and ad campaigns that make the audience interested in your product. Next, work with influencers so that your product can have a grand launch. Creating a countdown also helps in boosting the hype around the product. Social media is a great tool for promotion when you know how to use it right for your product launch event!4. Follow-ups and Feedback
Once the event is done, it is important to measure the success of your event. This is mainly done through feedback. Your audience feedback matters as it determines how effective the product launch event was. Following up on all of the attendees with a feedback form would be the best way to collect feedback. You can also use social media channels to gather opinions and know how the event was received. Seems like a tiring process? Don’t worry, RMG Mileage is here to help you with event management! Our expert services can help you prepare for the perfect product launch event for your brand!How do you Know if a Product Launch is Successful?
Product launches do not end after the event – the main part comes after the event! It is always important to know the impact your event has created on the audience. This way, you will be able to learn what works in your strategy and where you have to improve with the event. It is quite tough to exactly measure the exact impact that your product launch event had on an audience. But there are ways in which you can get an idea about how successful your product launch event was.1. Goals and Aims of the Event
To know if your product launch event was successful or not, first you need to analyze the goals of the event. A product launch event can have multiple objectives – promotion, brand image improvement, product introduction, revenue generation, etc.![Goals and aim of an event](https://www.rmgmileage.com/wp-content/uploads/2024/02/Goals-and-aim-of-an-event-300x169.jpg)